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Steinhoff International Holdings


Over more than 50 years, Steinhoff has developed into a global retailer that provides everyday products at affordable prices, serving customers at their convenience.

Steinhoff aims to be the number one retailer of choice by households for quality and value, and with more than 12 000 stores in over 30 countries we provide everyday products at discount prices.

Even though the group has an extensive global footprint, it specifically keeps the retail brands local – recognising and celebrating the cultures of the countries in which they have made their mark. Brand loyalty is one of the most important factors to protect when providing a product or service, and in our world we do both. We continuously aim to provide our customers with products that are relevant to them.

From big box destination stores, store-in-store concepts to focused speciality stores, our goal is to make shopping as easy and convenient as possible. Customers can view, experience and buy in ways that are most convenient to them. Shopping can be done in-store or online, with purchases being delivered to homes, or collected in-store via click-and-collect.

To support the retail stores and ultimately provide the best shopping experience to customers, Steinhoff has a well-established supply chain in place. This means that various specialist group divisions ensure that the final product is provided at the best quality and price. These divisions control or manage everything from raw material sourcing, manufacturing and product sourcing to shipping and delivery. Owning or managing these activities not only enhances the group’s ability to deliver, but also benefits the customer in terms of providing products at affordable price points.

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