Do you think you have an utterly unique product? Here’s the truth; you probably don’t, and that’s not a bad thing. Some of today’s most successful products aren’t all that new, original, or unique. True, you need to be innovative and flexible to succeed, but you don’t have to reinvent the wheel.
The classic example is Google. Larry and Sergey didn’t invent the search engine, yet the one they came up with is generating billions of dollars in profits.
This is because it differentiated itself from a sea of other search engine competitors over the years. It did this not so much through its capabilities … but by how it was presented. This is the type of approach you have to take in marketing your brand in order to stand out. So, if you want to truly differentiate yourself in a crowded market, here are three tips to help.
- Focus on Relationships
People who build brands for a living often tend to believe there are only one or two ways to build relationships in the current digital landscape: social media and emails. But remember, people don’t buy from companies, they buy from other people. Every business owner should be personable and focus on building and maintaining relationships with clients, whether they’re one-time shoppers or longtime buyers. Unsure how to start creating long-term, lucrative relationships with your customers? Here are some tips:
- Communicate early and regularly. Create unique and engaging welcome emails for both your marketing lists as well as your customer.
- Ask for feedback. Audiences feel valued when they know their opinions are actually seen and appreciated. This can be done through a customer survey or an open-ended email.
- Be honest, especially about your mistakes.