Imagine going to the cinema and you decide to share a drink with your friend. You politely ask the waiter for a straw, and she tells you to get the straw yourself. That’s shocking yeah? We have outlined and explained 5 reasons why it is crucial for all businesses to have a good customer service agent(s).
1. THE BEST CUSTOMER SERVICE BUILDS CLIENT’S TRUST
These days, people will only stay loyal to a company if they have very good reason to. Otherwise, there is plenty of competition available they could choose to move to. As a result, you have to work even harder to keep customers and build their trust in your brand. By providing the best in customer service, you will increase trust, and that could mean the difference between customer loyalty and customers who jump ship.
2. CUSTOMER SERVICE MATTERS MORE THAN PRICE
When studies and surveys have been completed, they continue to find that a large group of consumers say that customer service is much more important than price. To get the right experience, they are willing to pay more.
3. IT WILL BUILD BRAND AWARENESS
If you don’t already know this, then it is time to learn. Word of mouth is the most powerful ally you have on your side. What your customers say to others could make or break your business. When you provide the best in customer service, guess what happens? People will talk about you. They will remember your brand. If they hear someone else talking that they need a specific kind of company, they are much more likely to say, “Oh, go to this place. They are great!”
4. GOOD CUSTOMER SERVICE REDUCES PROBLEMS
Problems are always going to arise for any business no matter how hard you try to avoid them. While you can’t run a perfect business with all the perfect customers, you can ensure friction doesn’t become an issue. If customers know that they can voice complaints and those issues will be handled properly, they will feel more comfortable doing business with you.
5. IT APPEALS TO THE CUSTOMER
Once upon a time, business was all about closing the sale. It didn’t matter how you got to that point. These days, you will need to cater to the New Customer. This is someone who expects to be treated as a person, who wants more from the experience, and who does not want to be just a number. Better customer service will ensure you are providing them with what they want.
When it comes to a business, nothing matters if you offer poor customer service. Keep these five things in mind so that you can understand just how important it really is for your own success. So, make sure you are offering the best in customer service, and enjoy the positive results.
Olatorera Consultancy Limited provides business development services to companies looking to grow, enter or do business in Africa. We also provide consultancy services to high net-worth individuals including politicians, business executives and aspirants.