Amazon’s 2025  Prime Day event, extended to a four‑day extravaganza running from July 8–11, is projected to shatter earlier records—$23.8 billion in online U.S. sales, up roughly 28% compared to last year. A notable uptick in buy‑now‑pay‑later usage indicates changing consumer behavior, while markets are closely watching Amazon stock, which remains range‑bound but shows strong technical support near $243-$268