Uber company launched its operations in Kenya about three years ago and is now set to diversify its business by introducing Uber Eats in a couple of weeks which will officially unveil in Nairobi, in partnership with different eateries to deliver food to customers at their doorstep.
Uber Spokesperson said in a statement regarding the new business, “After three years of making safe and affordable rides available at the touch of a button, Uber continues to invest in Kenya, we do so by offering more choice to our customers. We are currently piloting Uber Eats in Nairobi, and look forward to make the new app available to Nairobians soon.” She also added that the new development is part of the firm’s strategy to utilize the internet in growing business and offering more choices to Kenyans.
Uber now joins companies like EatOut, Yum and HelloFood (now Jumia Food), who were among the first to capitalize on the food delivery opportunities created by the Internet, in partnership with restaurants and other food outlets, allowing customers to order for food via their apps, websites or by placing phone calls for payment of a fee listed on these platforms. Most outlets are listed on such delivery platforms, providing their customers with different means to order for meals of their choice, and through websites and social media platforms, delivery firms also market food outlets by informing potential customers about what the various food outlets are offering and the methods to place orders. Restaurants can also share information such as their location, cuisines, special events, delivery arrangements, accepted payment modes, among other information through their websites or platforms to avoid uncertainties.
Social Media Manager Charles Maina for Yum, says most food delivery orders are placed through the website rather than by phone , which is proof that more people prefer the digital method of placing food orders. The Director of Operations Charles Karanja quoted high growth in business since Yum began operating in 2012, he explained thus; “Initially, when we started, Kenyans were not open to the idea that you can stay at home and get your food… because they did not know where to order it and the price charged.” He mentioned how online platforms have been the key channels through which the firm has tackled misconceptions on how the process for ordering food online works, which has encouraged more people to make online orders.