There are so many things one needs to consider before starting a business. There are also a million and one questions to be asked before making the decision to start a business, most of which may not have the definite answers one may desire without a personal experience of the ins and outs and the lows and highs of going into business. While it is not wise to cut corners in doing business, there are, a few tricks one can apply in starting a new business that may help combat certain unforeseen challenges ahead;

1.  Thinking of venture capital? First of all, build your product, then get a customer, then get friends/family money or money from revenues, which is the cheapest of all, and then as a last resort think about raising money.
2.  Thinking of how to get new clients?  It may sound odd but the best new clients are old clients. Always think of new services to offer.
3. Thinking of how to keep your new client?  Give them the best delivery experience for the first 100 days and you will never lose them.
4. Worrying about the news or the economy? Do not let the media scare you, some of the best businesses are started in horrible economies.
5. Thinking of doing social media marketing? Sure, social media marketing is one of the good ways to market your brand but do not rely on it as your only marketing strategy.
6. Thinking of blogging?  Yes, blogging helps bring new tips and ideas, if it is something you are into. Share your experiences and concerns about your industry, and you will be surprised how comments from customers and allies may just be of the help that you need.

Olatorera Consultancy Limited provides business development services to high net-worth individuals and companies looking to grow, enter or do business in Africa.