With the emergence of search engines like Google, Bing, social media platforms, websites, and mobile apps the challenges of promoting a business have become less and the possibilities of growth more. The prevalence of digital marketing and social media has given business growth through this means a leg up. However, a lot of things are involved in order to achieve growth, the first of which is having a goal.
All businesses must have a goal which they aim to achieve through the internet. It could be that you aim to create more awareness of your business or to pull more customers for your products or more crowd to your website, whatever it is, acknowledging your goals help you decide which way would be the best fit for your business growth.
Let’s take a look at top 3 proven best ways for putting your business online, and achieving your targetted business growth:
- Getting Your Business Listed in Online Business Directories: This platform helps to gain your business more visibility. By this, your business’ online profile tends to pop up more when people search for services similar to what your business provides especially in your geographical location.
- Creating a Website or Mobile App: Most people search for things and solutions through their mobile phones these days, whether they are sitting at home or on the go. Nobody takes pleasure in seeking immediate solutions by physical search, the first resort these days is to search the internet before taking physical steps. Therefore creating a website or an app depending on which best suits your financial capabilities is one of the smartest strategies for achieving your desired business growth goal through the internet. Today, people would first rather consult your business through your online presence rather than having to locate the physical address before being able to access your products or services, which means that the stronger and more active your online presence the more business for you.
- Social Media Presence: The great thing about social media platforms such as Facebook, Twitter Instagram etc is that they are free. If your financial capability is not strong enough to incur the costs of creating a website or mobile applications, creating a social media account for your business is the best alternative. With social media, you can share pictures and videos daily of your business which may equally create more awareness for your business and pull more customers or clients who also get more acquainted with your business on a daily, weekly or monthly basis depending on how strong your business’ social media presence is.
The Olatorera Consultancy brand has grown from an ambitious solo-preneur to a team of over 50 people highly assertive on providing the seal and stamp of “Africa’s Best” to great businesses in Africa and beyond. Chief Executive Consultant, Olatorera Oniru is very passionate about seeing businesses succeed and operate optimally. She is also notably passionate about witnessing Africa transformed into one of the world’s greatest continents. Olatorera Consultancy has an annual outline of businesses we work with. We currently do not accept unsolicited applications. To network with the team at Olatorera Consultancy Limited, please add your company to the reviews page here. An Olatorera Consultancy company representative may be in touch with you shortly after reviewing your company’s readiness for business consultation services.