Uber is giving up on the fight for ride-hailing customers in Southeast Asia.
The US company is selling its business in the region to local rival Grab, the companies said in a statement Monday.
Grab says it operates in 191 cities in the region — about three times as many as Uber — and also offers motorbike, carpooling and cashless payment services.
The withdrawals highlight the limits of the company’s aggressive efforts to dominate ride-hailing in dozens of countries around the world.
“One of the potential dangers of our global strategy is that we take on too many battles across too many fronts and with too many competitors,” Uber CEO Dara Khosrowshahi said in an email to Uber staff about the Grab deal.
Selling out “puts us in a position to compete with real focus and weight in the core markets where we operate, while giving us valuable and growing equity stakes in a number of big and important markets where we don’t,” he said.
Khosrowshahi took over as CEO in August, replacing Travis Kalanick who was forced out by major Uber shareholders after a series of crises.
Uber has been trying to compete with Grab in eight fast-growing markets across Southeast Asia, including Singapore, Indonesia and Thailand. The US company said it invested a total of $700 million in the region.
The other Southeast Asian countries it operates in are the Philippines, Malaysia, Vietnam, Myanmar and Cambodia.
The sale of the business comes about three months after Japanese tech company SoftBank () bought a 15% stake in Uber. SoftBank is also a major investor in Grab and several other top ride-hailing companies around the world.
A top SoftBank executive, Rajeev Misra, told the Financial Times in January that Uber should cut its losses in unprofitable markets and focus on its business in the US, Europe, Latin America and Australia.
While Uber is exiting Southeast Asia, it is still locked in an expensive battle in India against local rival Ola — another company in which SoftBank holds a big stake.
But Khosrowshahi suggested Uber does not have plans to quit other major markets anytime soon.
“It is fair to ask whether consolidation is now the strategy of the day, given this is the third deal of its kind, from China to Russia and now Southeast Asia,” he said in the email to staffers. “The answer is no.”
This article was originally published on https://money.cnn.com