Public relations is a conduit, a facilitator, and a manager of communication, conducting research, defining problems, and creating meaning by fostering communication among many groups in society. Storytelling is the core of the practice of public relations and every single business or organization must have a story to tell in order to achieve success. Small businesses often overlook hiring public relations consultants to help tell their story and promote their thriving business.

Meanwhile, the benefits and return on investment (ROI) in the short and long-term are endless but here are the top 3 benefits of public relations for small businesses.

• A well-designed public relations campaign can result in reaching your target audience with more detailed information than other forms of marketing. Media stories allow for more space and time to explain the product that you are passionate about. Content marketing and PR have different purposes and drastically different performance measures attached to them.
• Public relations is an extremely cost-effective method to promote your company because unlike conference or marketing strategies, PR can be a lot simpler.
• A positive image can be created by putting your entire business in the spotlight, unlike marketing methods which are unable to do so effectively. The story is the heart of public relations and effective promotion of any business or organization. By crafting and promoting your story through press releases or media promotions, you can not only market your business but also create relationships with your target audience. This can happen through press releases, media relations, and other timely methods.

Olatorera Consultancy Limited provides business development services to high net-worth individuals and companies looking to grow, enter or do business in Africa.