There are thousands of start-up businesses emerging every day, as the global digital evolution has provided an avenue for the creation of new businesses through modern technology and internet advancement. Commencing a new business can be exciting and may seem easy to do but without grasping the proper resources, the challenges that often occur with starting a new business can become frustrating. There is no doubt that starting any kind of business must meet certain challenges, even those companies that seem like overnight success stories flew under the radar for several years before finding their big break. However, what is most important is that one must have the key tools to apply in a start-up business to avoid failure. Here are 5 key tools to build a successful start-up:

1. Solve a problem you are passionate about; without passion, those hard, early years will seem unbearable and leaders will be more inclined to give up.
2. Decide on how to fund your business; focusing on development is crucial, but remember to set aside funds for marketing and promotions, focus groups and building your business.
3. Create long-lasting customer relationships; the key to building a successful business is building customer loyalty and happiness.
4.  Flexibility; take criticism graciously and make changes where appropriate.
5. Patience; success will certainly not happen overnight and every company is different. True success may take some time, but when applying the proper tools it has more potential to happen.

Olatorera Consultancy Limited provides business development services to companies looking to grow, enter or do business in Africa.

If success is what you really want, you must read Olatorera Oniru’s Book “The World Needs Africa”, The Aspiration, Leadership and Greatness Story of Success by an African, within Africa, is highly inspirational and educational. The book is certainly one of Africa’s Best.