The use of social media sites Facebook, Twitter, LinkedIn and Whatsapp has grown from communication and networking to business development. So, how exactly can these social media platforms impact and enhance small businesses?
Firstly, to connect with customers—and potential customers—you’ve got to show the human side of your brand. How are you embracing your brand values? (Do you even have brand values?) How are you looking out for the best interests of your customers and employees? Does your product really work? Or are you just selling a fantasy? The ability to create real human connection is one of the key benefits of social media for business because with the rate of scammers, scoundrels and fraudsters all over the internet, more than half of adults do not trust a brand until they see “real-world proof” that the brand is keeping its promises. Starting up a social media advocacy program is a major way to humanize your brand.
Secondly, it is advisable that you establish your brand as a thought leader. Thought leadership has emerged as one of the most powerful ways for brands to establish their authority and growth. Many marketers use this strategy to boost their brand awareness and market value. Like brand advocacy, thought leadership is a great way to build consumer trust and social media is one of the greatest place where you can share such insights.
Lastly, social media gives small businesses the opportunity to connect with customers and followers every time they log in. Keep your social posts entertaining and informative, and your followers will be glad to see your new content in their feeds, keeping you top of mind so you’re their first stop when they’re ready to make a purchase.
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The Olatorera Consultancy brand has grown from an ambitious solo-preneur to a team of highly assertive “Africanists” focused on providing the seal and stamp of “Africa’s Best” to great businesses in Africa and beyond. Olatorera Consultancy has an annual outline of businesses we work with. We currently do not accept unsolicited applications. To network with the team at Olatorera Consultancy Limited, please add your company to the reviews page here. An Olatorera Consultancy company representative may be in touch with you shortly after reviewing your company’s readiness for business consultation services.