Many strategies exist, but overlooking the fundamentals of how to measure customer satisfaction can be detrimental to your business. Here is a crucial key to customer satisfaction measurement that is critical to your business success
When we have a great food experience at a new restaurant, we usually want to go back. Positive evaluations result in greater customer satisfaction, which leads to customer loyalty and product repurchase.
But what is the crucial key to measuring customer satisfaction?
Attitudinal Measure
Example question: Overall, how satisfied are you with “Grapevine restaurant”?
This question reflects the overall opinion of a consumer’s satisfaction experience with a product he or she has used.
The single greatest predictors of customer satisfaction are the customer experiences that result in attributions of quality.
Perceived quality is often measured in one of three contexts:
- Overall quality
- Perceived reliability
- The extent of customer’s needs fulfilled
It is commonly believed that dissatisfaction is synonymous with purchase regret while satisfaction is linked to positive ideas such as “it was a good choice” or “I am glad that I bought it.”
The Olatorera Consultancy brand has grown from an ambitious solo-preneur to a team of over 15 people highly assertive on providing the seal and stamp of “Africa’s Best” to great businesses in Nigeria and beyond. Chief Executive Consultant, Olatorera Oniru is very passionate about seeing businesses succeed and operate optimally. She is also notably passionate about witnessing Africa transformed into one of the world’s greatest continents. Olatorera Consultancy has an annual outline of businesses we work with. We currently do not accept unsolicited applications. To network with the team at Olatorera Consultancy Limited, please add your company to the reviews page here. An Olatorera Consultancy company representative may be in touch with you shortly after reviewing your company’s readiness for business consultation services.
