New York’s attorney general moved forward proposed regulations implementing the SAFE for Kids Act, which targets addictive algorithmic social media feeds for users under 18. Under the proposals social platforms couldn’t show algorithmic or personalized content to minors unless they’ve got parental consent, limiting what the platforms can push to young users. Notifications to minors between midnight and 6 AM would also be barred. The proposal includes standards for verifying age and gaining consent, balancing the need for data protection with enforcement challenges. Advocates celebrate the effort as a precedent in protecting youth mental health, while tech companies warn about legal challenges, user experience, and implementation costs. If passed, this could shift how platforms globally handle under-18 users and influence similar laws in other jurisdictions.