Luxury Branding Analytics: Top 3 Most Unpolished Misuse Of Designer Louis Vuitton’s Logo And Brand Positioning

Strong banding is a very essential aspect of maximizing customer sales and shareholder value. Businesses today spend millions and millions of dollars on perfecting their brand positioning. High quality branding especially in industries such as the luxury goods market, is something many long standing businesses cannot afford to take for granted. Louis Vuitton is no different. The well known luxury handbags and leather goods manufacturer has a very strong brand that demands thousands of dollars per product sold. Louis Vuitton is respected all over the world with thousands of customers aspiring to own at least one Louis Vuitton item. With a strong brand positioning, comes strong popularity and related associations. There are lots of fake Louis Vuitton products pouring into global markets annually. Similarly, many individuals fall in love so much with the brand that they create personal products using the brand’s image. Many times, these personal products are branded distastefully, leading to a misuse of the company’s brand logo and image. The following are the top 3 most unpolished misuse of Louis Vuitton’s logo and brand image:

1. Branding Cars – Regardless of the type of car, branding the exterior of a car with a handbag manufacturer’s logo remains unpolished.
2. Branding Trash Cans – Kim Kardashian very distastefully branded her trash cans with a logo associated with luxury goods. Furthermore, she presumed it would be wise to pose with trash cans simply because the trash cans have Louis Vuitton logos on them.
3. Branding Houses – Louis Vuitton logo and brand image on houses has very little significance and no appeal.

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