How To Use Compelling Content To Grow Your Business

The need for businesses to create and use new and compelling content for their websites regularly,  in a bid to improve sales or customer service, or to further brand awareness is becoming more apparent. However, not all businesses are aware of just how crucial it is to have a carefully considered and organized approach for content creation. There is a lot to consider in addition to spending good money and valuable time on content creation, such as targeting the right audience, reach, aims, timing, delivery, and so on. Content, it can come out as a gift to your audience that they appreciate, when it is produced in high-quality. Today, content is like a fuel that can move your business forward if it is harnessed the right way. Here are a few ways to use compelling contents to grow your business:

  1. Define your goal; It is very important that you begin with an end goal in mind, be very clear on the goal you want to achieve through content marketing efforts. If you do not first define your goal the purpose of using your contents to grow your business may be lost along the line. Hence, ask yourself what exactly you want to achieve through these contents, be it brand awareness, customer conversion, customer service, upsells, or subscribers, and so many other things it could be used to achieve.
  2. Define your audience personality; If you want to be successful in using your content to draw your target audience/customers to your business then you must plan your content to fill their wants and needs and not your own. This is an important point because is easy to bend content to your own thinking, sometimes unconsciously fulfilling your own needs only. When creating your content remember to know who you are talking to, be it a specific audience with a common personality or a general audience with different personalities, let your content align with their persona.
  3. Focus keywords and search engine optimization (SEO); This tool has become very crucial in getting your contents to reach a major part of the general public. If you want to gain as much traffic for your website, you must source out those words that are regularly searched for through search engines on the internet to give your contents the chance to be viewed regularly. The more most-searched keywords you use in your content the more attention you draw to your contents, through this means you can begin to gain the attention of your specific target audience.
  4. Ensure your content stimulates a reaction; Effective and compelling content that works for your business will always pull a reaction from your audience. Whatever response or action you aim for your audience to take, if the body of your content has served its purpose it will have either engaged, educated, inspired or built trust with your audience. That trust can transform into a response or action, such as a sharing or commenting on your content, or purchasing your product or service. Let your content always compel a next step or response or action from your audience.


Olatorera Consultancy Limited provides business development services to high net-worth individuals and companies looking to grow, enter or do business in Africa.

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